I got to meet my cousin Madhu, who is based in Lakshmipuram (Andhra Pradesh) after a long time.
After the routine talks, the topic changed to our childhood days. And invariably talked about Doordarshan and the various ads.
I am sure most of those who watched DD in the ’80s remember a series of ads that preceded the programmes. And many of us have a strong recall value of those ads which bring nostalgic memories. Reason being the intensity with which we watched Doordarshan.
One among those was the RASNA ad (an ad that sent kids scampering to parents, demanding a glassful too) which had a cute and chubby girl saying before the ad ended: I love you Rasna!
In the mid ’80s, the Rasna ad was a huge hit when it was played right between the cartoon Spiderman, shown on Sunday evenings. The ad showed a lot of kids drinking Rasna, and included one fat uncle (Umpire Swaroop Kishan) who drank a huge jug of Rasna. The jingle went like “Ras ki rachna Rasna Tarah tarah ke swaad ki rachna rasna RASNA!” (full version in the Comments section)
Everytime they added some new flavour, the ad and the jingle would be modified. The ad showed a cute girl saying: I love you Rasna! (She was one more reason for the ad being a hit.)
Time changes everything. Sometimes, the changes are so drastic that it makes you feel uneasy. Ankita Jhaveri, the cute kid whom we saw in the Rasna ad has certainly grown up! (See photos above) Ankita, now an actress, debuted in the Telugu film Lahiri Lahiri Lahiri Lo.
I knew till this part. From here, Madhu continues the story: For a while, the audience seemed okay with her in spite of the fact that she wasn’t ready to do any glamorous roles. Her song in Simhadri, ‘Cheema Cheema’ set the screen ablaze. But after flops engulfed her career, she hasn’t seen one successful film so far. From Seetaramudu and Raraju she pinned hopes to revive her career but that too failed. But, her career downslide began when she attempted suicide when the unit was shooting a song sequence abroad.
Her career in Tollywood never recovered from that bad publicity. She tried her luck in Tamil film industry and failed.