Lifebuoy, Amul – Taste of India, Rasna, Hamara Bajaj, NECC, Nirma, Vicco Vajradanthi, Boroline, Liril, Lux (featuring Sonali Bendre), Cadburys, Nescafe, Siyaram, Golden Silks & Saris, Kailash Wet Grinder, Dhaara, Mahila Griha Udyog, Cema bulbs… (I can go on and on)
One thing the above brands have in common (apart from the fact that they all gave hit ads in the ’80s) is some memorable ad jingles. Ever since my teens, I have loved the ad jingles and used to hum them any time of the day. Now after working in ad agencies, I have got to know how much effort goes into the making of an ad, and how much survey and audience research is done before one sees an ad on newspaper/ TV or hears an ad jingle on the radio.
Some ad jingles have a very long life span. They get registered in our minds and refuse to go away. They start controlling our minds without our knowledge. With the amount of research and rigorous tests that goes into the making of some ads, no wonder some jingles/ punchlines encompass our lives.
Would really love to know your favourite ad jingle/ punchline.
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Related links:
October 31, 2007 at 8:16 am
I’d go with Nescafe and Liril, coz they’re chirpy and upbeat:)
PS: I love the Manthan film track from the earlier Amul ad featuring Smita Patil… that’s my all time fav!
October 31, 2007 at 8:37 am
Well mine is “Tandurusti ki raksha karta he lifeboy”
October 31, 2007 at 8:51 am
ohh .. this ones easy …
Tata ka OK , dhulayi ka sabun .. jhik chihik jhik chhik .. OK OK aha Tata ka OK ..
October 31, 2007 at 9:03 am
I love nescafe’s jingle… Airtel tooo…
October 31, 2007 at 9:27 am
Anyone seen the ad for Ujaala supreme????
aaya naya ujaalaaaaaa chaar boondon waala???in between they have mallus going appa something something….
October 31, 2007 at 9:46 am
I remember the Nirma Washing Powder jingle very well. Whatever the Philip Kotlers of the ad and marketing world might say, this jingle was very catchy and is impressed into minds even now.
October 31, 2007 at 10:01 am
Vicco Turmeric Ayurvedic Cream..
Tvacha ke rakhsa kare ayurvedic cream,
Roop ko nikhare sawaare hur dum..
Haldi aur chandan ka hai yeh ubtan..
Vicco Turmeric Ayurvedic Cream…
Vicco Turmeric Ayurvedic Cream…
One more variation –
Kitni pyaari hain humari banno
… Vicco Turmeric….
And then there is that famous:
Aap apke biwi se kitna pyaar karte hain?
Kya mutlab hain aapka?
Nahin nahi.. agar aap apni biwi ko jaan se bhi jyaada chahte hain
To Marlex pressure cooker hi leke denge janaab….
October 31, 2007 at 10:19 am
Maine maangi bartanon ki safi aur tune di haathon ki jalan?????
Anybody remember the jingle if there was one for any of the condoms???I remember one called masti which had a horse rising on its hind feet…
October 31, 2007 at 10:44 am
How can you forget the Saritaji series of Surf?
Hamdard ka tonic Cinkara.
Yehi hai right choice, baby.
October 31, 2007 at 10:59 am
Raju tumhare daant to motiyon jaise chamakte hain.
Masterji, aapke daant!
October 31, 2007 at 11:05 am
Pan Parag!!!
Hum apse ek baat kehna to bhool hi gaye………:D:D:D
Rahul, it is “Lalithaji,” not Saritaji!
October 31, 2007 at 11:16 am
Yaad aa gaya mujhko guzara jamaana
khusbu bhini bhini jaika suhana
lajwaab indana.
BTW, did anybody ever use this stuff? What was it? Never saw it in stores myself.
October 31, 2007 at 11:29 am
Yeh bechaara kaam ke bojh ka maara…..ise chahiye hamdard ka cinkara…
Oho Saritaji………Bhai saahab abb aap samjhe maine yeh tikkiyaan kyun leen??
Maggi hot and sweet tomato chilli sauce…..its different
October 31, 2007 at 11:40 am
Anyone remembers the radio jingle long long back??
It was for Guru soap… it went, “Mota aa gaya…o mota aa gaya”
Then there was another one of radio…
“Paapaa aa gaye…hamarey liye kya laye?… chunnu key liye rupa underwear, aur munnu key liye…”
I love this one…”Yeh zameen yeh aasmaan… humaara kal…humaaraa aaj..buland bhaarat ki buland tasweer..humaaraa bajaaj”
T city chai…. “Naye andaaz sey tum aati ho”
“Nirma detgetn tikiya iskey jhaag ney jadoo kar diya”
Then there was one long long ago featuring Neena Gupta (of the viv richards fame).. “Hawkins ki seetee bajee…khushboo hi khusboo udee..mazedaar lazedaat khaan hai tayyar”
October 31, 2007 at 11:41 am
Yeh kya haal bana rakhkha hai? Kuch lete kyu nahi?
Washing powder Nirma.
Thumps-up I love my thunder.
Zandu baam Zandu baam
indana was ghee i think…(am not sure)
October 31, 2007 at 11:43 am
Yeah, remember those funny Pankaj Kapoor/Javed Jaffrey Maggi ads.
and usha, i think that is prestige pressure cooker, not marlex.
October 31, 2007 at 11:52 am
Yeh zameen yeh aasmaan .. aaa.
Humara kal humara aaj x2
Buland bharat ki buland tasveer
Hamara bajaj
also,
Gopal Hallu Pudi ad on radio. donno the wordings.
October 31, 2007 at 11:55 am
Grandmother to daughter – “Yenaythu?” (what happened?)
Mother to granddaughter -” Magu altha ide” (baby is crying)
Grandmother-”Woodwards kodu maguge…neenu chikkolagiddaga ninagu ade kodthidde” (Then give the baby some gripe water. When you were small I used to give you the same)
Then we had modified it in college:
Grandmother to daughter – “Yenaythu?” (what happened?)
Mother to granddaughter -” Magu altha ide” (baby was crying)
Grandmother-”Eradu bigi maguge…neenu chikkolagiddaga ninagu hange bigithidde” (Then give the baby 2 beatings… When you were small I used to beat you the same way)
October 31, 2007 at 12:03 pm
Colgate……Kya kahoon inki saans mein badbu hai….cut to doc…saans ki badbu pareshaani…..daanton ki sadan pareshaani…..inhein chahiye colgate ka suraksha chakr….cut to yeh hai hamaara suraksha chakr…..TING
October 31, 2007 at 12:11 pm
Remember that one for Ajanta toothbrush ?
“Ajanta tootbrush…papa ka…mamma ka…bhaiyya ka..didi ka…aur ajanta mera”
October 31, 2007 at 12:22 pm
Lijjat paapad……KARRAM KURRAM dang dang ang……KARRAM KURRAM…..hein hein hein(that ugly bunny)…..lijjat paapad…
October 31, 2007 at 12:31 pm
We had a joke :
Rupa ki undearwear baniyan pehno
Rupa ki undearwear baniyan pehno
Abe hum agar rupa ki undearwear buniyan pahenege to rupa kya pahenegi ?
October 31, 2007 at 12:34 pm
Khel kood mein sab sey aagey, lakhani canvas shoes… ran birangi disegnon mein, lakhani canvas shoes..
(sung to the tune of Hawa-hawa)
and
khud jaan jao
October 31, 2007 at 12:44 pm
And the cell phone ad:
One black coffee, please!
October 31, 2007 at 12:45 pm
Children’s alltime fav: I love you Rasna!
October 31, 2007 at 12:49 pm
I loved this one…Cadbury’s
“Kuchh khaas hai..hum sabhi mein… kuchh baat hai..zindagi mein…khaas hai…baat hai…kya swaad hai…”
October 31, 2007 at 12:53 pm
Bol sakhi bol teraa raaz kyaa hai ?
Kyaa hai teri khushee kaa raaz , bataa de tu humko aaj .
……………….
,………..
Sun sakhi sun meraa raaz kyaa hai ….
Mala D hai meraa raz …bacho mei antar ke liye tum bhee apnaa lo aaj mala D mala D mala D
October 31, 2007 at 1:09 pm
Especially the one where the boy friend wins the cricket match, the girlfriend is ecstatic and does that lovely dance on the field.
Wasn’t it the same one.
October 31, 2007 at 1:11 pm
another one
about that ad where an old man outruns a much younger man … catches BEST and earns for himself those
invitational looks from all young women all around …
Zandu Kesari Jeewan Chyavanpraash
October 31, 2007 at 1:18 pm
Aur yeh match kee aakhri gaynd
Aur yeh lagaa sixer
Natraj fir vijayee huee.
Natraj Pencil , khoob likhaayee
Isne lambi umar hai paayee.
Bonded lead vaalee pencil Natraj.
October 31, 2007 at 1:26 pm
Hero Honda bike:
“I am sunny…he is bunty…i have… no i have.. the fastest bike in town…Hero Honda…wotta bike”
October 31, 2007 at 1:46 pm
Aaj kal toh bade chaahye hue ho TV pe , PAN PARAG aur kyaa kyaa
Jee Shukryaa .
Vahaan toh kehte ho kee hameshaa tayaar rehtaa hoon , aaj kahaan hai tumhaaraa dibba?(One popular interviewer on TV …forgot his name)
Toh yeh kyaa hai
Ek he pouch se kyaa sub ko khilaaoge( A Female )
Toh aap bhee leejiye
Arey saab meraa kyaa hogaa (*A TALL MAN *)
Toh aap do leejiye
AUR MERE LIYE(**AN EVEN TALLER MAN WITH BEARD **)
Jalaal takes out the complete strip of pouches from his pocket .
October 31, 2007 at 1:47 pm
Liril Soap:
“Laaaaaaaaaa…lara lara laa laa…lara lara laa laa…laa laa laa”
October 31, 2007 at 1:59 pm
Jor lagaaaaaake haisa dum lagaa ke haisaaaaa….todeingay hum haisaaaaa
Fevicol aisa jod lagaaye ke acche se accha na tod paaye
haisaaa……..
October 31, 2007 at 2:13 pm
pyaar hua ikraar hua hai
pyaar se phir kyun darta hai dil
nirodh
October 31, 2007 at 2:27 pm
“Daaag? Dhundhte rah jaoge!”
And how can we forget this ad of preety jinta: “Thodisi pet puja, kabhibhi kahibhi.”
October 31, 2007 at 2:41 pm
1. chup chup baithey ho zaroor koi baat hai……….
(some sanitary napkin ad)
2. namak ho TATA ta TATA namak
(that “ka” also sounded like “ta” in that ad!!)
October 31, 2007 at 2:55 pm
Amul Chocolate ( a gift for someone you love)
Cadburys( the girlfriend dancing)
Dhara, dhara shudh Dhara!
Lux – Sitaron ka Saundarya Sabun
October 31, 2007 at 3:09 pm
dekho bhul na jana ece bulb lana
[parsi]
dikra bhool to nahin, ece bulb lano
[bong]
bhool do na, ni sho bulb ece bulb
ba,ba,ba,bulb.
Zyada de ujala dinodin chalne wala
ece tube aur ece bulb
October 31, 2007 at 3:16 pm
amul-a gift for someone you love…
October 31, 2007 at 6:16 pm
Nirodh….. “zaraa si saavdhaani…zindagi bhar aasaani….”
October 31, 2007 at 7:48 pm
Jabb main chhota baccha tha….badi sharaarat karta tha ….meri chori pakdi jaatiiiiii dang dang dang…..jaab roshan ho uth ta bajaj
Abb main bilkull boodha oon goli kha ke jeeta hoon lekin aaj bhi ghar ke andarrrr…….dang dang dang…..jabb roshan ho uth ta bajaj
October 31, 2007 at 8:33 pm
Khile khile matwaale baal resham jaise kaale baal….Dabur Aamla se…
October 31, 2007 at 11:15 pm
promise, laung ke tel wala promise.
Daat swasth banaye promise,
saanson ko mahakaye promise,
yehi to promise ki shaan hain.
November 1, 2007 at 5:48 am
SHADEE AUR TUMSE KABHI NAHIN
pan pasand
pan ka swad gazab ki mithas
kya tum mujh se shadee karogee?
shadee aur tumse kabhi nahin
November 1, 2007 at 8:21 am
The Dhara ad in which the kid runs away from home and the mali sees him at the station. The mali tells him ki “maa ne jalebi banai hai”…. The drooling kid says .. “jalebiii”
He gets home and he is eating the jalebis and his mom asks him.. “abh bhaag ke nahi jaana kya?”
While eating the jalebis the kid says.. “jaana toh hai….”
And his dad says… “haan.. lekin bees-pachees saal baad”
Excellent ad
November 1, 2007 at 8:56 am
The fevicol ad is pretty good…. The one with all the people on the bus. actually i love all amul and fevicol ads.
November 1, 2007 at 9:09 am
Dikhavon pe na jao. Apni akal lagao.
SPRITE
Bujhaye ONLY Pyaas. Baki all Bakwas
November 1, 2007 at 10:19 am
Sound of trumpet.. taradum taradum
Army of boy scouts marches in..
Hum Sabere Uth te hein
Subse pehle lete hein
Colgate ka chota packet
Colgate ka chota packet?
Kholo Dabao, Brush pe Lagaao
Colgate ka Chota packet, Colgate ka Chota Packet
Mod ke Rakho, Phir isse lao
Idhar Lao, Idhar Lao, Mujhe Bhi to Idhar Laao
Itni si pack mein kitni paste, poori team Jitni paste
Colgate ka Chota Packet, Colgate ka Chota Packet
November 1, 2007 at 10:20 am
Zandu punchline was
Saath saal ke boodhe, ya saath saal ke jawaan?
November 1, 2007 at 10:25 am
Baazaar se jab aana, toh Laxmi hing laana
Peeya yaad rakhoge? Laxmi Hing..
naye zamaane ke sung naye rang
fashion ki duniya mein aage kadam
Fabina suiting Fabina
November 1, 2007 at 10:29 am
Asit Sen to Shubha Khote
Ari Bhaagwaan, Bhains laaya hoon
SK to AS
Magar Bhains Kyon
AS to SK
Aaj kal log paani mein doodh.. nahi nahi Doodh mein paani Bahut milaate hein
Voiceover: Amul Doodh
AS to camera
Bhains na khareedni ho, toh Amul Doodh zaroor khareediye
November 1, 2007 at 1:08 pm
1. Har bharath ki buland tasweer, Hamara Bajaj.
2. I don’t care.
3. Eno on. Acidity Gone.
November 1, 2007 at 4:48 pm
Orient Fans!!
PSPO, Are ye PSPO Nahi Janta!!
BTW, what is PSPO?
November 1, 2007 at 5:16 pm
BTW, what is PSPO?
Peak Speed Power Output. now don’t ask what is the technical meaning….maybe the orient fellows also won’t know it.
November 1, 2007 at 7:03 pm
Sir, Which shaving cream do u use ?
Godrej shaqving cream
Why
great shave cologne fragrance smooth feeling wife loves it .
Sir, Which shaving cream do u use ?
The man in beard turns around
Who Me ?
November 1, 2007 at 9:49 pm
Another one for some shoes cant remember which brand but Kapil pahji…..JOOTaY MEIN HAI LIGHT…….JOOTA HAI YA LIGHT…….
And then Kapil pahji ki baat hai to PALMOLVE DA JAWAAB NAHEEN…
November 2, 2007 at 12:51 am
for beautiful long hair – use Keshavardhini taila!
November 2, 2007 at 1:26 am
vicks ki goli lo aur kich kich door karo
tale siditave? inde kolliri anacin! holding out four fingers for its four pronged action
the ad for atlas cycle
ad for lekhak pustaka
that cute child’s face synonimous with murphy radio
boys’ craze for collecting A1 tooty fruity stamps of cricketers and exchanging it for an album!
collecting cheetah matches and making a scrap book!
mangalooru ganesha beedi
))
November 2, 2007 at 1:59 am
Have to agree with Usha,. The Vicco turmeric jingle is stuck in my head for all eternity. It makes me really nostalgic.
November 2, 2007 at 3:13 pm
sudha as a new dad woodwards was exactly what came to my mind of all things… ROFL looking at your variation
I love that ad where there’s this small boy who is writing on a slate, it was something to do with child literacy, the music and the expressions was really uplifting, can someone remind me exactly what the wording was? There’s the kid who is asked to put his fingerprint but instead he is able to give a surprise by taking a pen and writing his own name…
November 3, 2007 at 2:27 am
First time here. wonderful blog.
Doodh dhoodh dhoodh dhoodh
dhoodh is wonderful
pee sakthe hai roj glass full…
Dhoodh is mast in every season
pio dhoodh for healthy reason
raho ge fit , fit and fine
jiyo ge past ninety nine…
yaaron log mach gaya shore
give me more… give me more..
give me give me give me give me
hmm wonderful dhoodh.
December 6, 2007 at 4:35 pm
I like Aap ko Chahiye Cincara! and the guy who emerges breaking the window.
December 14, 2007 at 8:30 pm
what about nirma… washing powder nirma
and the other one
Jab mein Chota Baccha tha
Badi shararath kartha tha
….
lekin ab mein buda hu
Goli Khake jeeta hoon
….
Roshni Deitha baja….
or lalithaji…
hmmm i guess they have better recall than ads of today
December 27, 2007 at 9:10 pm
The beautiful ad for Airtel …”You and I in this beautiful world”. I also like the lifebouy ad “tadorusti ki raksha ……..”. I guess these day ads keep influencing children. My son is one of the victims.