Lorem Ipsum

December 19, 2006

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. 

If you are a Graphic Designer, you will be pretty familiar with ‘lorem ipsum’. I have been using this for quite some time. Ask any designer what the text means and most will draw a blank. Me too had no clue what the oft used placeholder text meant, until curiosity got better of me!

In publishing and graphic design, lorem ipsum (or simply lipsum) is standard placeholder text used to demonstrate the graphic elements of a document or visual presentation, such as font, typography, and layout. Lipsum also serves as placeholder text in mock-ups of visual design projects before the actual words are inserted into the finished product. When used in this manner, lipsum is also called greeking.

What is Lorem Ipsum?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Where does it come from?
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Why do we use it?
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where can I get some?
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

The standard Lorem Ipsum passage, used since the 1500s
“Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

According to Wiki, “The text is derived from Cicero’s De finibus bonorum et malorum (On the Ends of Goods and Evils). The original passage began: Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit (Translation: “Neither is there anyone who loves pain itself since it is pain and thus wants to obtain it”). It is not known exactly when the text acquired its current standard form; it may have been as early as the 1500s (albeit with subsequent minor changes) or as late as the 1960s. The passage was discovered by Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, while trying to find citings of the word ‘consectetur’ in classical literature.

The original version (with the excerpted items highlighted):
[32] Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est, qui dolorem ipsum, quia dolor sit, amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt, ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit, qui in ea voluptate velit esse, quam nihil molestiae consequatur, vel illum, qui dolorem eum fugiat, quo voluptas nulla pariatur? [33] At vero eos et accusamus et iusto odio dignissimos ducimus, qui blanditiis praesentium voluptatum deleniti atque corrupti, quos dolores et quas molestias excepturi sint, obcaecati cupiditate non provident, similique sunt in culpa, qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio, cumque nihil impedit, quo minus id, quod maxime placeat, facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet, ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

Cicero’s original text: “…neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

H. Rackham’s 1914 translation: “Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Trivia: In the novel Something Rotten by Jasper Fforde, the heroine’s two-year-old son Friday speaks almost exclusively in lorem ipsum text.

11 Responses to “Lorem Ipsum”

  1. M O H A N Says:

    belur sir, phull shpeed overhead transmission.
    maybe i need to upgrade my brains😉
    mohan!


  2. En Bellur idu.. Google inda CUT PASTE hodedang ide. Olle Mcgraw-hill text book odo tara.. shivane.. kaapaDu tande.🙂
    OHT here too.

  3. Vani Says:

    Bellur,

    Nimm Graphics jargon odakke swalpa time togoltheeni…..I know nange tale-buda artha aagalla, but let me try….techies ge gottagde irodu rookies ge gottagalla bidi….

  4. M O H A N Says:

    Bellur sahebru art direct modovaga idu sikkide, summna onde left hand strokenaly nammn ella “clean bowled” madibittru😦

  5. usha Says:

    Ahem

    Let me try to understand :)… ummm…ummm…Lorem…..Ipsum…adh yenu andre… adenappa andre….😀 ….ishtanna heyli nanna yeradu matna mugistteni… mikkid visya Bellurappnoru basaNa madbekagi vinanthi

  6. M O H A N Says:

    “Nanna nambi pls pls ” marethu bittre usha….😉

  7. Vijay Says:

    Good piece of information RK…


  8. Bellur blog dangerously famoussu..
    en bardru jai.. comments na hariyutte, hukki hukki.

  9. praneshachar Says:

    Bellur
    nijavaglu nanage tale buda artha agalla. illi techiesge ishtu kashta adaga nannatha pamarara padenu. nodona adaru nidhanavagi odtini. anyhow I keep my earlier comments you are a genius and encyclopedia idu summane hogalikeyalla manadaldinda banda anisike

  10. usha Says:

    Mohan avre,

    Nambi kettavarillavo … dasara pada nenapige banthu😉


  11. Thanks for the info, I always use this text but I never knew where did it come from.


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