8 Responses to “Out with the old, in with the new – II”

  1. Shruthi Says:

    Very interesting! Thank you! 🙂

  2. dinsan Says:

    for cisco, the old one was better I think.. compaq, mmm they presented it very well on the ads. it got good attention I believe

  3. Vasuki Says:

    The one I loved the most if FIAT. As you said, it has got a definite Web 2.0 feel to it. Fujifilm and Compaq have definite improvements in fonts too.
    However, I did not like Cisco new logo at all. The old logo with lots of white lines against a dark background looked so good. Even the new font used is pathetic, it does not have a quality at all!


  4. […] the rest of this great post here […]

  5. Lakshmi Says:

    intresting……knowledge appraised

  6. Ramz Says:

    NICE POST SIR,
    MY TAKE ON LOGO CHANGES

    1. CISCO “SANS” BOX
    2. FUJI WITH A NEW “I”
    3. FIAT OUT OF ITS “BLUES” BUT GOT INTO “RED”
    4. COMPAQ SEEMS TO HAVE SHED ITS “OUT OF THE BOX”
    IMAGE


  7. Cisco: The message through logo is not only SF bridge but also about longitudinal waves in which voice travels, also called sine wave.

    The color is exactly between green-blue tape of CMYK palette box.

    Red is elegant for type.

    Fiat: Same typeface. Red type because it’s Italian. European love red. A color of romance & pleasure. Logo case looks similar to metallic web button finish. But I didn’t get it’s relation with Web 2.0?

    Fujifilm & Compaq: Simplification as per current design trends. Simplicity pays.

    Nice articles. Expect me to write articles on User Experience Design trends soon.

    Keep it growing.

  8. retro Says:

    I just love the classics!


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