Lifebuoy, Amul – Taste of India, Rasna, Hamara Bajaj, NECC, Nirma, Vicco Vajradanthi, Boroline, Liril, Lux (featuring Sonali Bendre), Cadburys, Nescafe, Siyaram, Golden Silks & Saris, Kailash Wet Grinder, Dhaara, Mahila Griha Udyog, Cema bulbs… (I can go on and on)
One thing the above brands have in common (apart from the fact that they all gave hit ads in the ’80s) is some memorable ad jingles. Ever since my teens, I have loved the ad jingles and used to hum them any time of the day. Now after working in ad agencies, I have got to know how much effort goes into the making of an ad, and how much survey and audience research is done before one sees an ad on newspaper/ TV or hears an ad jingle on the radio.
Some ad jingles have a very long life span. They get registered in our minds and refuse to go away. They start controlling our minds without our knowledge. With the amount of research and rigorous tests that goes into the making of some ads, no wonder some jingles/ punchlines encompass our lives.
Would really love to know your favourite ad jingle/ punchline.