Jingle all the way

October 31, 2007

Lifebuoy, Amul – Taste of India, Rasna, Hamara Bajaj, NECC, Nirma, Vicco Vajradanthi, Boroline, Liril, Lux (featuring Sonali Bendre), Cadburys, Nescafe, Siyaram, Golden Silks & Saris, Kailash Wet Grinder, Dhaara, Mahila Griha Udyog, Cema bulbs… (I can go on and on)

One thing the above brands have in common (apart from the fact that they all gave hit ads in the ’80s) is some memorable ad jingles. Ever since my teens, I have loved the ad jingles and used to hum them any time of the day. Now after working in ad agencies, I have got to know how much effort goes into the making of an ad, and how much survey and audience research is done before one sees an ad on newspaper/ TV or hears an ad jingle on the radio.

Some ad jingles have a very long life span. They get registered in our minds and refuse to go away. They start controlling our minds without our knowledge. With the amount of research and rigorous tests that goes into the making of some ads, no wonder some jingles/ punchlines encompass our lives.

Would really love to know your favourite ad jingle/ punchline.

*** 

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68 Responses to “Jingle all the way”

  1. Anand Balaji Says:

    I’d go with Nescafe and Liril, coz they’re chirpy and upbeat:)

    PS: I love the Manthan film track from the earlier Amul ad featuring Smita Patil… that’s my all time fav!

  2. Rahul Says:

    Well mine is “Tandurusti ki raksha karta he lifeboy”

  3. Srilakshmi Says:

    ohh .. this ones easy …

    Tata ka OK , dhulayi ka sabun .. jhik chihik jhik chhik .. OK OK aha Tata ka OK ..

    😀

  4. Ananth Says:

    I love nescafe’s jingle… Airtel tooo…

  5. Sastry Says:

    Anyone seen the ad for Ujaala supreme????

    aaya naya ujaalaaaaaa chaar boondon waala???in between they have mallus going appa something something….

  6. Ravi Says:

    I remember the Nirma Washing Powder jingle very well. Whatever the Philip Kotlers of the ad and marketing world might say, this jingle was very catchy and is impressed into minds even now.

  7. Usha Says:

    Vicco Turmeric Ayurvedic Cream..
    Tvacha ke rakhsa kare ayurvedic cream,
    Roop ko nikhare sawaare hur dum..
    Haldi aur chandan ka hai yeh ubtan..
    Vicco Turmeric Ayurvedic Cream…
    Vicco Turmeric Ayurvedic Cream…

    One more variation –
    Kitni pyaari hain humari banno
    … Vicco Turmeric….

    And then there is that famous:
    Aap apke biwi se kitna pyaar karte hain?
    Kya mutlab hain aapka?
    Nahin nahi.. agar aap apni biwi ko jaan se bhi jyaada chahte hain
    To Marlex pressure cooker hi leke denge janaab….

  8. Sreekanth Says:

    Maine maangi bartanon ki safi aur tune di haathon ki jalan?????

    Anybody remember the jingle if there was one for any of the condoms???I remember one called masti which had a horse rising on its hind feet…

  9. Rahul Says:

    How can you forget the Saritaji series of Surf?

    Hamdard ka tonic Cinkara.
    Yehi hai right choice, baby.

  10. Vani Says:

    Raju tumhare daant to motiyon jaise chamakte hain.

    Masterji, aapke daant!

  11. TP Says:

    Pan Parag!!!

    Hum apse ek baat kehna to bhool hi gaye………:D:D:D

    Rahul, it is “Lalithaji,” not Saritaji! 🙂

  12. Lakshmi Says:

    Yaad aa gaya mujhko guzara jamaana
    khusbu bhini bhini jaika suhana
    lajwaab indana.

    BTW, did anybody ever use this stuff? What was it? Never saw it in stores myself.

  13. Srinivas Says:

    Yeh bechaara kaam ke bojh ka maara…..ise chahiye hamdard ka cinkara…

    Oho Saritaji………Bhai saahab abb aap samjhe maine yeh tikkiyaan kyun leen??

    Maggi hot and sweet tomato chilli sauce…..its different

  14. Vijay Says:

    Yeah, remember those funny Pankaj Kapoor/Javed Jaffrey Maggi ads.
    😀

    and usha, i think that is prestige pressure cooker, not marlex.

  15. KK Says:

    Yeh zameen yeh aasmaan .. aaa.
    Humara kal humara aaj x2
    Buland bharat ki buland tasveer
    Hamara bajaj

    also,
    Gopal Hallu Pudi ad on radio. donno the wordings. 😦

  16. Big G Says:

    Anyone remembers the radio jingle long long back??

    It was for Guru soap… it went, “Mota aa gaya…o mota aa gaya”

    Then there was another one of radio…
    “Paapaa aa gaye…hamarey liye kya laye?… chunnu key liye rupa underwear, aur munnu key liye…”

    I love this one…”Yeh zameen yeh aasmaan… humaara kal…humaaraa aaj..buland bhaarat ki buland tasweer..humaaraa bajaaj”

    T city chai…. “Naye andaaz sey tum aati ho”

    “Nirma detgetn tikiya iskey jhaag ney jadoo kar diya”

    Then there was one long long ago featuring Neena Gupta (of the viv richards fame).. “Hawkins ki seetee bajee…khushboo hi khusboo udee..mazedaar lazedaat khaan hai tayyar”

  17. Patel Says:

    Yeh kya haal bana rakhkha hai? Kuch lete kyu nahi?

    Washing powder Nirma.

    Thumps-up I love my thunder.

    Zandu baam Zandu baam

    indana was ghee i think…(am not sure)

  18. sudha Says:

    Grandmother to daughter – “Yenaythu?” (what happened?)
    Mother to granddaughter -” Magu altha ide” (baby is crying)
    Grandmother-“Woodwards kodu maguge…neenu chikkolagiddaga ninagu ade kodthidde” (Then give the baby some gripe water. When you were small I used to give you the same)

    Then we had modified it in college:

    Grandmother to daughter – “Yenaythu?” (what happened?)
    Mother to granddaughter -” Magu altha ide” (baby was crying)
    Grandmother-“Eradu bigi maguge…neenu chikkolagiddaga ninagu hange bigithidde” (Then give the baby 2 beatings… When you were small I used to beat you the same way) 😀

  19. Uday Says:

    Colgate……Kya kahoon inki saans mein badbu hai….cut to doc…saans ki badbu pareshaani…..daanton ki sadan pareshaani…..inhein chahiye colgate ka suraksha chakr….cut to yeh hai hamaara suraksha chakr…..TING

  20. sisya Says:

    Remember that one for Ajanta toothbrush ?
    “Ajanta tootbrush…papa ka…mamma ka…bhaiyya ka..didi ka…aur ajanta mera”

  21. aatmasakshi Says:

    Lijjat paapad……KARRAM KURRAM dang dang ang……KARRAM KURRAM…..hein hein hein(that ugly bunny)…..lijjat paapad…

  22. varun Says:

    We had a joke :
    Rupa ki undearwear baniyan pehno
    Rupa ki undearwear baniyan pehno

    Abe hum agar rupa ki undearwear buniyan pahenege to rupa kya pahenegi ?

  23. gayatri Says:

    Khel kood mein sab sey aagey, lakhani canvas shoes… ran birangi disegnon mein, lakhani canvas shoes..

    (sung to the tune of Hawa-hawa)

    and

    khud jaan jao

  24. vinay Says:

    And the cell phone ad:

    One black coffee, please!

  25. subrata Says:

    Children’s alltime fav: I love you Rasna!

  26. raghavendra Says:

    I loved this one…Cadbury’s

    “Kuchh khaas hai..hum sabhi mein… kuchh baat hai..zindagi mein…khaas hai…baat hai…kya swaad hai…”

  27. chappar Says:

    Bol sakhi bol teraa raaz kyaa hai ?
    Kyaa hai teri khushee kaa raaz , bataa de tu humko aaj .

    ……………….
    ,………..

    Sun sakhi sun meraa raaz kyaa hai ….

    Mala D hai meraa raz …bacho mei antar ke liye tum bhee apnaa lo aaj mala D mala D mala D

  28. usha Says:

    Especially the one where the boy friend wins the cricket match, the girlfriend is ecstatic and does that lovely dance on the field.
    Wasn’t it the same one.

  29. chappar Says:

    another one

    about that ad where an old man outruns a much younger man … catches BEST and earns for himself those 😉 invitational looks from all young women all around …

    Zandu Kesari Jeewan Chyavanpraash

  30. ramz Says:

    Aur yeh match kee aakhri gaynd

    Aur yeh lagaa sixer

    Natraj fir vijayee huee.

    Natraj Pencil , khoob likhaayee

    Isne lambi umar hai paayee.

    Bonded lead vaalee pencil Natraj.

  31. seen Says:

    Hero Honda bike:
    “I am sunny…he is bunty…i have… no i have.. the fastest bike in town…Hero Honda…wotta bike”

  32. usha Says:

    Aaj kal toh bade chaahye hue ho TV pe , PAN PARAG aur kyaa kyaa

    Jee Shukryaa .

    Vahaan toh kehte ho kee hameshaa tayaar rehtaa hoon , aaj kahaan hai tumhaaraa dibba?(One popular interviewer on TV …forgot his name)

    Toh yeh kyaa hai

    Ek he pouch se kyaa sub ko khilaaoge( A Female )

    Toh aap bhee leejiye

    Arey saab meraa kyaa hogaa (*A TALL MAN *)

    Toh aap do leejiye

    AUR MERE LIYE(**AN EVEN TALLER MAN WITH BEARD **)

    Jalaal takes out the complete strip of pouches from his pocket .

  33. roopa Says:

    Liril Soap:

    “Laaaaaaaaaa…lara lara laa laa…lara lara laa laa…laa laa laa”

  34. asmitha Says:

    Jor lagaaaaaake haisa dum lagaa ke haisaaaaa….todeingay hum haisaaaaa

    Fevicol aisa jod lagaaye ke acche se accha na tod paaye

    haisaaa……..

  35. Kishore Says:

    pyaar hua ikraar hua hai
    pyaar se phir kyun darta hai dil

    nirodh

  36. Som Says:

    “Daaag? Dhundhte rah jaoge!”

    And how can we forget this ad of preety jinta: “Thodisi pet puja, kabhibhi kahibhi.”

  37. Shyam Babu Says:

    1. chup chup baithey ho zaroor koi baat hai………. 😀 (some sanitary napkin ad)

    2. namak ho TATA ta TATA namak 😀 (that “ka” also sounded like “ta” in that ad!!)

  38. Ajith Says:

    Amul Chocolate ( a gift for someone you love)
    Cadburys( the girlfriend dancing)
    Dhara, dhara shudh Dhara!
    Lux – Sitaron ka Saundarya Sabun

  39. manmohan Says:

    dekho bhul na jana ece bulb lana
    [parsi]
    dikra bhool to nahin, ece bulb lano
    [bong]
    bhool do na, ni sho bulb ece bulb

    ba,ba,ba,bulb.
    Zyada de ujala dinodin chalne wala
    ece tube aur ece bulb

  40. neela Says:

    amul-a gift for someone you love…

  41. aditya Says:

    Nirodh….. “zaraa si saavdhaani…zindagi bhar aasaani….”

  42. ANIL Says:

    Jabb main chhota baccha tha….badi sharaarat karta tha ….meri chori pakdi jaatiiiiii dang dang dang…..jaab roshan ho uth ta bajaj

    Abb main bilkull boodha oon goli kha ke jeeta hoon lekin aaj bhi ghar ke andarrrr…….dang dang dang…..jabb roshan ho uth ta bajaj

  43. Girish Says:

    Khile khile matwaale baal resham jaise kaale baal….Dabur Aamla se…

  44. tp Says:

    promise, laung ke tel wala promise.
    Daat swasth banaye promise,
    saanson ko mahakaye promise,
    yehi to promise ki shaan hain.

  45. Namma Nadu Says:

    SHADEE AUR TUMSE KABHI NAHIN

    pan pasand

    pan ka swad gazab ki mithas

    kya tum mujh se shadee karogee?

    shadee aur tumse kabhi nahin

  46. gangadhar Says:

    The Dhara ad in which the kid runs away from home and the mali sees him at the station. The mali tells him ki “maa ne jalebi banai hai”…. The drooling kid says .. “jalebiii”
    He gets home and he is eating the jalebis and his mom asks him.. “abh bhaag ke nahi jaana kya?”
    While eating the jalebis the kid says.. “jaana toh hai….”
    And his dad says… “haan.. lekin bees-pachees saal baad”

    Excellent ad

  47. Lalitha Says:

    The fevicol ad is pretty good…. The one with all the people on the bus. actually i love all amul and fevicol ads.

  48. Jaggu Says:

    Dikhavon pe na jao. Apni akal lagao.

    SPRITE

    Bujhaye ONLY Pyaas. Baki all Bakwas

  49. Kedar Says:

    Sound of trumpet.. taradum taradum

    Army of boy scouts marches in..

    Hum Sabere Uth te hein
    Subse pehle lete hein
    Colgate ka chota packet

    Colgate ka chota packet?

    Kholo Dabao, Brush pe Lagaao
    Colgate ka Chota packet, Colgate ka Chota Packet

    Mod ke Rakho, Phir isse lao
    Idhar Lao, Idhar Lao, Mujhe Bhi to Idhar Laao

    Itni si pack mein kitni paste, poori team Jitni paste
    Colgate ka Chota Packet, Colgate ka Chota Packet

  50. Kedar Says:

    Zandu punchline was

    Saath saal ke boodhe, ya saath saal ke jawaan?

  51. Kedar Says:

    Baazaar se jab aana, toh Laxmi hing laana

    Peeya yaad rakhoge? Laxmi Hing..

    naye zamaane ke sung naye rang
    fashion ki duniya mein aage kadam
    Fabina suiting Fabina

  52. Kedar Says:

    Asit Sen to Shubha Khote

    Ari Bhaagwaan, Bhains laaya hoon

    SK to AS

    Magar Bhains Kyon

    AS to SK

    Aaj kal log paani mein doodh.. nahi nahi Doodh mein paani Bahut milaate hein

    Voiceover: Amul Doodh

    AS to camera

    Bhains na khareedni ho, toh Amul Doodh zaroor khareediye


  53. 1. Har bharath ki buland tasweer, Hamara Bajaj.
    2. I don’t care.
    3. Eno on. Acidity Gone.

  54. seena Says:

    Orient Fans!!

    PSPO, Are ye PSPO Nahi Janta!!

    BTW, what is PSPO?

  55. praveen Says:

    BTW, what is PSPO?
    Peak Speed Power Output. now don’t ask what is the technical meaning….maybe the orient fellows also won’t know it.

  56. Shashi Says:

    Sir, Which shaving cream do u use ?
    Godrej shaqving cream
    Why
    great shave cologne fragrance smooth feeling wife loves it .
    Sir, Which shaving cream do u use ?
    The man in beard turns around
    Who Me ?

  57. Amrutha Says:

    Another one for some shoes cant remember which brand but Kapil pahji…..JOOTaY MEIN HAI LIGHT…….JOOTA HAI YA LIGHT…….

    And then Kapil pahji ki baat hai to PALMOLVE DA JAWAAB NAHEEN…

  58. latha vidyaranya Says:

    for beautiful long hair – use Keshavardhini taila!

  59. latha vidyaranya Says:

    vicks ki goli lo aur kich kich door karo

    tale siditave? inde kolliri anacin! holding out four fingers for its four pronged action

    the ad for atlas cycle

    ad for lekhak pustaka

    that cute child’s face synonimous with murphy radio

    boys’ craze for collecting A1 tooty fruity stamps of cricketers and exchanging it for an album!

    collecting cheetah matches and making a scrap book!

    mangalooru ganesha beedi :)))

  60. travelplaza Says:

    Have to agree with Usha,. The Vicco turmeric jingle is stuck in my head for all eternity. It makes me really nostalgic.

  61. Sanjay M Says:

    sudha as a new dad woodwards was exactly what came to my mind of all things… ROFL looking at your variation 😆

    I love that ad where there’s this small boy who is writing on a slate, it was something to do with child literacy, the music and the expressions was really uplifting, can someone remind me exactly what the wording was? There’s the kid who is asked to put his fingerprint but instead he is able to give a surprise by taking a pen and writing his own name… 8)

    • baxcee Says:

      padhna likhna sikho …o mehnat karne waalo…
      padhna likhna sikho o bhook se marne waloon…
      ka kha ga gha ko pehchaano… alikh se padhna sikho

      did u mean this one???

  62. SH Says:

    First time here. wonderful blog.

    Doodh dhoodh dhoodh dhoodh
    dhoodh is wonderful
    pee sakthe hai roj glass full…

    Dhoodh is mast in every season
    pio dhoodh for healthy reason
    raho ge fit , fit and fine
    jiyo ge past ninety nine…

    yaaron log mach gaya shore
    give me more… give me more..
    give me give me give me give me
    hmm wonderful dhoodh. 🙂


  63. I like Aap ko Chahiye Cincara! and the guy who emerges breaking the window.

    • chirag Says:

      that guy was javed jaffri
      and it goes like

      Yeh bechara, kaam ke bojh ka mara,
      inhey chahoye hamdard ka tonic cinkara
      taazgi aur sfurti ke liye,
      hamdard ka tonic cinkara

  64. dhivya Says:

    what about nirma… washing powder nirma

    and the other one

    Jab mein Chota Baccha tha
    Badi shararath kartha tha
    ….

    lekin ab mein buda hu
    Goli Khake jeeta hoon
    ….
    Roshni Deitha baja….

    or lalithaji…

    hmmm i guess they have better recall than ads of today

  65. Anjali Says:

    The beautiful ad for Airtel …”You and I in this beautiful world”. I also like the lifebouy ad “tadorusti ki raksha ……..”. I guess these day ads keep influencing children. My son is one of the victims.


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