Bru’s smelling ad in Sunday Times. Did you smell the paper yesterday?

February 20, 2012

Filter Coffee gives Ultimate Kick. (Don’t make an acronym of the capitalised letters!!)

Bru had a half page ad in yesterday’s Sunday Times (only in Bengaluru, Mumbai and Delhi editions). We could actually smell the coffee.  Next to the Bru bottle was the copy “Wake up and smell the coffee”. Being a true scorpion, I had already smelt the paper because the aroma was so strong. (The smell had died down by evening.)

The smell was good. But being a filter coffee loyalist, I pitied the instant coffee lover!

By the way, did you smell the Sunday Times yesterday?

And do you remember Volkswagen’s talking newspaper ad in 2010?

RwB exclusive:

How to Brew the Best South Indian Filter Coffee


9 Responses to “Bru’s smelling ad in Sunday Times. Did you smell the paper yesterday?”

  1. Kiran Says:

    Missed this, as I’m in Kolkata. Thanks though for the post.

  2. Ramya Says:

    Was appalled to see the copy. That too from O&M.

    • rk Says:

      Yes Ramya, reason I skipped writing about it. The guys have killed the queen’s language! God knows how HUL even approved the copy. 😦

  3. praneshachar Says:

    nothing comparable to filter kapi aroma wow
    Instant coffee serves the purpose when u hv no filter or filter coffee available. Bru is ok

  4. Parijata Says:

    Actually this is 100% coffee, no chicory added. It is pretty good, and I don’t mind giving a little of this instant coffee to kids during the cold months.

    And Bellur, it is so nice to see you blogging again! I thought all my old friends had now transitioned to Facebook and had stopped blogging! I will visit more often. 🙂

    • rk Says:

      hi parijatha,
      firstly, welcome back!

      wrt instant coffee, yes, for kids it is more than sufficient during winter!

      secondly, me NOT on FB! for me it is always FC*! 🙂

      hope to see you more often here!

      tk care


  5. deep Says:

    Brilliant stuff!

  6. […] Bru’s smelling ad in Sunday Times. Did you smell the paper yesterday? […]

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