Filter Coffee gives Ultimate Kick. (Don’t make an acronym of the capitalised letters!!)
Bru had a half page ad in yesterday’s Sunday Times (only in Bengaluru, Mumbai and Delhi editions). We could actually smell the coffee. Next to the Bru bottle was the copy “Wake up and smell the coffee”. Being a true scorpion, I had already smelt the paper because the aroma was so strong. (The smell had died down by evening.)
The smell was good. But being a filter coffee loyalist, I pitied the instant coffee lover!
By the way, did you smell the Sunday Times yesterday?
And do you remember Volkswagen’s talking newspaper ad in 2010?