Many homes today is filled with the aroma of Johnson’s baby powder since morning! You can smell the half page ad (TOI, Bangalore edition) which has the following copy:
Remember this smell? The smell of your little one when she was a little one. The smell of he oh-so-soft skin. The smell of innocence. The smell of sloppy wet kisses, cuddles, and long gazes. The smell that made you fall in love. The smell that made you a mother. The smell of every baby. The smell of Johnson’s baby.
Because only a smell so gentle can bring back memories that powerful.
Johnson’s baby. Power of gentle.