You can smell the Johnson’s Baby ad today in TOI

January 29, 2014

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Many homes today is filled with the aroma of Johnson’s baby powder since morning! You can smell the half page ad (TOI, Bangalore edition) which has the following copy:

Remember this smell? The smell of your little one when she was a little one. The smell of he oh-so-soft skin. The smell of innocence. The smell of sloppy wet kisses, cuddles, and long gazes. The smell that made you fall in love. The smell that made you a mother. The smell of every baby. The smell of Johnson’s baby.

Because only a smell so gentle can bring back memories that powerful.

Johnson’s baby. Power of gentle.

Related post:

Bru’s smelling ad in Sunday Times. Did you smell the paper yesterday?

2 Responses to “You can smell the Johnson’s Baby ad today in TOI”

  1. UmaSuresh Says:

    I love the smell of Johnson’s baby powder very much too!!!
    As I’m writing I can smell it ,really powerful and so gentle.And makes you think of babies instantly!


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