When I went to the Bengaluru International Airport this Thursday to pick up my sister and brother-in-law, I saw a cute looking Stumpy just opposite the Subway stall. I saw him for a while and liked the overall feel. I’m sure he will be as famous as his distant relative, Asiad Appu!
The much awaited mega sports event is finally knocking. Scheduled to begin a week from now on February 19, the 2011 cricket world cup is creating waves in all the three countries that are scheduled to host the event. The countries playing host to the mega event are India, Sri Lanka and Bangladesh. The agenda of the tenth world cup includes a total of 49 matches which have been distributed among the three hosting nations.
Since logos and mascots have become an integral part of such events the mascot for the 2011 world cup is an elephant. The mascot is called Stumpy who is supposed to be a ten year old lively and cheerful elephant. (10th world cup and 10 year old!!)
The name of the elephant was decided upon by a lucky draw held by the official cricket board and recently revealed in an event in Colombo in Sri Lanka.
The entire idea behind creating a mascot is to portray in the form of a graphic the feelings and emotions that the game of cricket creates in its fans.
The idea of a mascot also emphasizes the enthusiasm and zest that both young and the old have for the cricket world cup in the subcontinent. Stumpy is colorful, attractive and bold so that he is instantly recognized as the face of the 2011 cricket world cup.
Stumpy is young and energetic and at the same time possesses immense love for cricket. He nurtures a desire to become a big cricketer someday but since he is small he knows he is bound to make mistakes. He looks up to certain cricketing giants and hopes that he can be like them one day.
These cricketers inspire him and tell him to use his elephant strength to reach his goals step by step. But he is a wise elephant and knows that there is one thing that lies above all else and that is the love for cricket.
Mid Day writes:
Simba Toys gave birth to Stumpy, the official mascot of the ICC Cricket World Cup 2011. It was the brainchild of the BCCI to commemorate the tenth edition of the World Cup and create a face for the tournament that is brought to life in a plush three dimensional mascot. Stumpy, the elephant, embodies a friendly face of a 10-year old child.
Stumpy, the official 2011 World Cup mascot
Pradeep Parmar, marketing and product chief of the company manufacturing the mascot explained the association with the ICC. “We are a German company and one of the biggest dealers of toys in Europe. We however, established our India operations in late 2009 and wanted to know how to connect with the Indian masses,” said Parmar.
“We contacted the ICC and asked them if we could contribute in some way. The planning for the World Cup had just started at that time and it was gave us the right opportunity to enter the market. We are happy to get the global rights for the mascot,” he added.
The unique thing about Stumpy is its sporty look. Parmar said it’s about a naughty kid, who loves to play cricket on the streets and going for a dip when it’s hot. Being young he knows that he can’t get it all right the first time or even the tenth, but the cricketers he looks up to have taught him to use his elephant strength and step-by-step determination to reach his goals. Needless to say, Stumpy has been well received. “The response to the toy has been phenomenal. Not just kids, but even adults are attracted to Stumpy. Most fans have already purchased it,” said Parmar.
“The mascot belongs to the ICC, it was their creation. They gave us a two dimensional image of the mascot. We made a three dimensional design and thus it evolved into a soft toy,” said Parmar.
The company has signed a two-year deal with the ICC. “Stumpy will have a life after the World Cup. If India wins, it is going to be major toy, everyone will want,” Parmar signed off.
- Young, enthusiastic and determined
- Thinks cricket is the most fun game in the world
- Loves playing street cricket – would play 24/7 if he could
- Worships cricket heroes, their technique, skill and character
- Understands there is a lot to learn, works hard at it, step by step
- Learning to master the art of concentration
- Dreams of playing in the World Cup…one day
- Age: 10 (human years)
Cricket World Cup mascots so far:
Each Cricket World Cup in recent times have had featured its own mascots. The mascot designs show some representing a characteristic feature (costume, flora, fauna, etc.) of the host country(s).
Cricket World Cup logos so far:
Each Cricket World Cup have had also featured its own Logos. The Logo designs also show some representing a characteristic feature (costume, flora, fauna, etc.) of the Host country(s).